‘Future Me’ digital toolkit

Date: 21st February 2017
Category: Education, including vocational education
Author: Scottish Government

The 'Future Me' campaign is part of Read, Write, Count and encourages families across Scotland to share their children's dreams for the future.

'Future Me' aims to support families to start a conversation with their P1-3 children about their hopes and aspirations, which will ultimately help to improve their lives in the future. It asks families to share those dreams, either as a picture, letter or film on the 'Future Me' wall at www.futureme.scot.

The campaign builds on existing Scottish Government efforts to tackle educational inequalities and raise attainment in early years and beyond. With increasing time pressures on families, Read, Write, Count highlights easy activities built around everyday things families are already doing. Whether it's going to the shops, travelling to school or at mealtimes, Read, Write, Count offers parents and carers simple ideas that will help children do their best at school.

As well as the digital and social media advertising, 'Future Me' will be supported by national outdoor advertising and radio activity, as well as Bauer's 'Life Matters' radio platform, local press advertising and editorial in The Big Issue. Community partnership work will be focused on libraries across Scotland, and organisations which support families with additional needs, to ensure that the campaign has the widest reach possible and families can take part in their local community.

'Future Me' leaflets will be delivered to every primary school in Scotland, in quantities to allow schools to be able to send these home to all P1-3 families if they would like to take part in this national campaign.