Fly the flag for human rights campaign feedback
Date: 1st March 2016
Scottish Government are looking to capture feedback on the human rights awareness campaign 'Fly the Flag for human rights' launched in November 2015 through a short stakeholder survey.
On November 18th 2015, Social Justice Secretary Alex Neil launched a campaign to raise awareness of the benefits of human rights for everyone.
The new campaign came shortly after researched carried out by You Gov showed that one in five Scots believe that human rights are for minority groups only. The new campaign was designed to help people better understand how human rights are relevant, used on a day to day basis.
The Scottish Government's #FlyTheFlag for human rights campaign aimed to be part of a contribution to the objectives of Scotland's National Action Plan for Human Rights, where evidence demonstrates that people are insufficiently aware of their rights and do not feel empowered to claim their rights.
The campaign included a range of online resources on onescotland.org and featured integrated marketing activity across local press, radio, news websites and social media. It ran until December 10th 2015.
The below survey has been designed to gather information on the successes of the campaign and where awareness raising can be improved.