Parents urged to Play Talk Read

Date: 6th October 2011
Category: Family Environment and Alternative Care, Education, Leisure and Cultural Activities

Nationwide roadshow announced to encourage parents to have fun from day one.

Launched by the Minister for Children and Young People, Angela Constance, the road-show will visit all of Scotland's 32 local authorities as part of the next phase of the Scottish Government's Play, Talk, Read campaign which focuses on the early years of children's lives.

In partnership with Scottish Book Trust, the Play@Home scheme and other voluntary organisations, the roadshow kicks-off in key shopping centres across Scotland offering fun and free play and Bookbug stories, song and rhyme sessions in an engaging pop-up area. The Scottish Government's new Play Talk Read Bus will then take to the streets, visiting towns and cities across the country.

The national drive - aimed at helping parents stimulate their children from day one through low-cost, fun activities - will also include TV and radio adverts and a website for parents of young children. The initiative is designed to build upon the success of the campaign earlier this year by helping parents create strong foundations to improve their children's future life chances.