UNICEF UK launch the IF Campaign

Date: 31st January 2013
Category: Disability, Basic Health and Welfare

UNICEF UK joined with over 100 other organisations to launch the 'Enough Food for Everyone IF' Campaign at Somerset House on 23 January 2013.

Around 1000 people braved the snow to take part in the launch, hosted by Lauren Laverne, with rousing speeches from celebrity supporters including Bill Nighy and video messages from Bill Gates, One Direction and others. UNICEF also held a Parliamentary launch in Speaker's House attended by over 70 Parliamentarians, with all three main party leaders playing their part.

The campaign message is simple: there is enough food in the world to feed everyone, so there is no need for one in eight people to go hungry, or for over two million children to die from malnutrition each year. If action is taken by parliamentarians, government and global leaders, as well as citizens across the world, we can be the generation to stop this.

The goals of the IF Campaign are ambitious but achievable. The IF Campaign has four specific asks which are all proceeded by the statement, "there is enough food for everyone IF". The four asks are:

  • 1. IF... the UK leads the world to invest in small-scale farmers, nutrition and climate adaption.
  • 2. IF... the UK leads the world to enable countries to raise tax revenue to tackle hunger.
  • 3. IF... the UK leads the world to ensure fair and sustainable use of land.
  • 4. IF... the UK leads the world to be more transparent about tackling hunger.

UNICEF UK brings particular expertise to the campaign on child nutrition and climate adaptation, drawing on our work in the field and our previous campaigns on climate change. We are aiming to reach 20 million people in the UK to ensure that their voices are heard ahead of the meeting of G8 leaders in June.