All Babies Count campaign

Category: Basic Health and Welfare

18th November 2011

NSPCC Scotland has launched a new campaign, All Babies Count, to highlight the vulnerability of babies to abuse or neglect.

They want to help ensure that parents can access support and services to help them care for and bond with their babies. This can significantly reduce the risk of the baby suffering maltreatment.

The early years agenda is well developed in Scotland; however, NSPCC think more can be done to increase the pace of delivering this agenda on the ground to protect babies.

They're calling on the Scottish Government, as well as professionals and the public, to work with them to make the commitments on early intervention a reality.

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